British Curling's Strategic Principles

The effective delivery of the Performance Plan relies on a number of principles that will guide all of the partners to deliver a performance-centred, athlete-focused programme. The key principles are:

  • The development of superior programmes ensuring athletes are supported with the training environment to win medals;
  • Providing direction and strong leadership within the High Performance Programme, driving to sustain and improve our proven world class delivery;
  • Maintaining quality relationships and trust between the key partners and sponsors;
  • Management of the business of international competitive curling with the application of best practice principles, meeting and exceeding the expectations of the partners;
  • Expressing the story of high performance curling through appropriate public relations and media;
  • Underpinning the principles of openness, transparency, accountability and respect;
  • The programmes will promote equality but will be designed for and delivered to a small number of athletes based on sporting talent in the pursuit of excellence regardless of age, gender, disability, race, religion, sexuality or gender assignation;
  • Work with partner organisations to provide access to high quality training facilities.
Our Mission

To provide world class coaches and support programmes to our world class athletes, leading to a culture of consistent podium performances at a world class level.

News Headlines

TEAM WORLD BEATS NORTH AMERICA TO WFG CONTINENTAL CURLING CUP TITLE

British Curling’s Team Muirhead and European Champions Team Mouat celebrated success as part of Team World, who defeated Team North America in t Full Story...

BRITISH CURLING’S TEAM FOWLER WIN ENGLISH MIXED DOUBLES TITLE

Two British Curling teams will compete in the World Mixed Doubles Championships when it is hosted in Norway in April after Team Fowler won the English Full Story...