British Curling's Strategic Principles

The effective delivery of the Performance Plan relies on a number of principles that will guide all of the partners to deliver a performance-centred, athlete-focused programme. The key principles are:

  • The development of superior programmes ensuring athletes are supported with the training environment to win medals;
  • Providing direction and strong leadership within the High Performance Programme, driving to sustain and improve our proven world class delivery;
  • Maintaining quality relationships and trust between the key partners and sponsors;
  • Management of the business of international competitive curling with the application of best practice principles, meeting and exceeding the expectations of the partners;
  • Expressing the story of high performance curling through appropriate public relations and media;
  • Underpinning the principles of openness, transparency, accountability and respect;
  • The programmes will promote equality but will be designed for and delivered to a small number of athletes based on sporting talent in the pursuit of excellence regardless of age, gender, disability, race, religion, sexuality or gender assignation;
  • Work with partner organisations to provide access to high quality training facilities.
Our Mission

To provide world class coaches and support programmes to our world class athletes, leading to a culture of consistent podium performances at a world class level.

News Headlines

EUROPEAN CHAMPIONS TEAM MOUAT SUCCESSFULLY DEFEND SCOTTISH CHAMPS TITLE

European Champions Team Mouat successfully defended their Scottish Championships title by beating Glen Muirhead’s quartet 7-5 in a tightly conte Full Story...

JACKSON WINS FIRST SCOTTISH CHAMPS FINAL

Skip Sophie Jackson led her team to victory at the Scottish Curling Championships in Perth beating seven time former champion Eve Muirhead 11-7 in the Full Story...